February 2022




Let’s Embark on a New Journey of Exhibitions Together in 2022 and Beyond

Come join the ride for forthcoming lucrative opportunities in Thailand’s exhibition industry. Tap into the growing markets of future industries, gain access to a wider regional territory, and get your business rolling for a bright future ahead together.

This article was originally found on Business Events Thailand.

Exhibitions are restarting in Thailand, ASEAN’s leader in the exhibition industry. Exhibition stakeholders, be they organisers or venue operators, are seeing a steady return of face-to-face events under new normal practices and are looking forward to welcoming all international participants from around the world to maximise business opportunities and return on investment in 2022 onwards.

Industry-wise, in line with the national policy on 12 focused sectors, Thailand Convention and Exhibition Bureau (TCEB), as an opportunity connector, strategic partner and growth driver, is moving ahead at full steam to promote and support international exhibitions of six post-pandemic-focused industries, namely, aviation & logistics, future automotive, integrated medical services, robotics, and digital & technology (5G). In 2022, TCEB is gearing up for 63 international trade shows for prioritised industries in Bangkok and many more will be held in other MICE cities across the country.

With its strategic location in the heartland of Southeast Asia and the Association of Southeast Asian Nastions (ASEAN), Thailand offers exhibitions a strong advantage for tapping wider markets beyond the country. TCEB’s Exhibitions Department has crafted 360-degree subventions for trade fairs from around the world to co-create business wins in the ASEAN market of 660 million. Subventions to start new shows comprise five pillars of funding, namely, preparation, conceptualisation, execution, promotion and facilitation. Funding is available for organising new shows and existing shows alike. Subventions are available for marketing promotions to attract national pavilions and to bring in ASEAN trade delegates to enable co-creation of business growth. The subventions are also designed to cover virtual exhibition space and utilise tech solutions for safe and hygienic shows. TCEB support schemes help you achieve return on investment and return on time.

Come and co-create the future of the exhibition industry. Let’s make your business go further, fly higher and get bigger than ever, here in Thailand.

To all exhibition stakeholders, please accept our greatest appreciation for your continuous fighting spirit in organising exhibitions, be they physical or hybrid events, throughout this challenging year.

In the pre-pandemic period from 2016-2021, international exhibitions in Thailand attracted approximately 196,000 international participants and 22 million local visitors each year, generating annual national income of over $3 billion and accounting for 55% of the MICE industry.

Fundamentally, exhibitions are a form of experiential marketing, engaging active and highly motivated exhibitors and visitors in a face-to-face environment. Although the impacts of the pandemic have disrupted the exhibition industry as a whole, the crisis has presented exhibition organisers with new opportunities. Many have refreshed their perspective on the market and enhanced the utilisation of digital and innovation technologies, as set forth by TCEB. As the country is returning to normalcy in the last quarter of 2021, 15 physical and hybrid international shows have successfully taken place under TCEB’s MICE safety and hygiene standard charter.

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