Coex and QSNCC will work to enhance event and conference management capabilities.

This article was originally found on M&C/Asia.

The Queen Sirikit National Convention Center (QNSCC) and Coex Convention & Exhibition Center (Coex) have signed a Memorandum of Understanding (MOU). The collaboration aims to exchange knowledge and expertise, support marketing activities, and facilitate the exchange of personnel to enhance capabilities in event and conference management.

Mr. Lee Dong-ki, CEO of Coex, stated, “We hope that this signing agreement will be a significant milestone that helps break the limitations in terms of competitiveness for both Coex and QSNCC, enabling sustainable development of the event and conference industry capabilities. “This collaboration will open doors to advancements in the exhibition and conference industry in both countries, through the discovery of new business opportunities, in addition to what both convention centres have experienced before.”

Sutichai Bunditvorapoom, executive vice president of N.C.C. Management and Development Co, the operator of QSNCC, said that the exchange of expertise and new technologies to support sustainable event management and draw new profile events from Korean organisers will provide opportunities for the Thai event industry and creative industries to grow and thrive, “similar to the Korean event industry, which has successfully and continuously propelled the entertainment, concerts, e-sports, and gaming sectors to international markets.”

Mr. Chiruit added that with the approval of ASEAN MRA on TP for MICE Professionals and Event Professionals, TCEB has begun promoting the idea of certification for event professionals. For that reason, a forum was organised on 2 March 2023 at The Sukosol Hotel, Bangkok. It attracted more than 500 participants and brought to life the newly developed professional standards as private- and public-sector industry players discussed the mechanics of organising an international event and the specialist roles involved.  

“The cooperation encompasses three dimensions, including the exchange of knowledge in basic services, such as management and the exchange of personnel in the event industry; the provision of event bidding information including past and current events; and the joint business development as well as conducting marketing activities,” Sutichai added.

QSNCC, the first national convention centre of Thailand and the biggest convention centre in Bangkok, and Coex, the biggest convention and exhibition center in Seoul, are both leading venues with significant roles in the development of the event industry in their respective countries.