Thailand MICE X-Change 2024, an exhibition showcasing products, services, and innovations for the exhibition, event, and conference industries, has ended.

The exhibition was held on July 17-18, 2024, at Bhiraj 1-3, BITEC Bangna. It was organised by the Thai Exhibition Association (TEA) and supported by the Thailand Convention and Exhibition Bureau (TCEB). For those who missed it, IMPACT Insight will provide a brief review.

Thailand MICE X-Change 2024 brought together the entire supply chain for the exhibition business in one comprehensive event. The event featured booths from various MICE industry operators, completely filling the venue. Participants included event organisers, venue providers, booth design and construction service providers, transportation, marketing and public relations, and other related services. IMPACT Muang Thong Thani also participated in this event."

Moreover, there were innovation zones such as AI, IoT, and blockchain, along with free seminars for MICE professionals to update their knowledge over the two-day event. Topics covered included business management, personnel management, marketing, innovation, and technology, among others, to help attendees apply this knowledge to their work.