Chiang Mai, known as the "Rose of the North," is a premier MICE destination blending tradition with innovation. Its soft power stems from a rich heritage, showcased through ancient temples, vibrant festivals, and authentic Lanna culture.

Doi Suthep

Doi Suthep, particularly Wat Phra That Doi Suthep, is one of Chiang Mai's most iconic landmarks, offering a unique blend of culture, nature, and spirituality that makes it an excellent soft power attraction for MICE. This 14th-century temple, perched atop the Doi Suthep mountain, is a revered site in Northern Thailand and a symbol of the region's rich Lanna heritage. Its golden chedi and panoramic views of Chiang Mai create a stunning backdrop for events or incentive activities aimed at international delegates and businesses.

Anusarn Night Market

Anusarn Market, a vibrant night market in Chiang Rai, offers a unique cultural experience. As the sun sets, the market comes alive with colourful stalls, delicious street food, and local handicrafts. Participants can explore the market's winding lanes, sample a variety of local delicacies, and shop for souvenirs. The market also features live music performances, traditional dance shows, and cultural exhibitions. Anusarn Market is an excellent destination for team-building activities, evening events, and cultural experiences. It provides a glimpse into the local lifestyle and offers a fun and memorable experience for participants.

Northern dishes

Chiang Rai's northern cuisine is a treasure trove of flavours, making it a unique draw for MICE events. The region offers an array of traditional dishes that highlight its cultural depth and connection to the surrounding environment. Popular dishes like Khao Soi, a rich coconut curry noodle soup, and Sai Ua, a spicy Northern Thai sausage, embody the bold, aromatic flavours of the region. These dishes are not only culinary delights but also conversation starters that foster connection during events.