As we reflect on the state of Thailand’s MICE industry in 2025, it is clear that this sector continues to demonstrate resilience, adaptability, and long-term promise, even amid global and regional challenges.
Thailand’s appeal as a premier destination for large-scale incentive travel was on full display on 13 December, when more than 2,500 Indian dealers and employees gathered at Samae San Beach on Koh Larn, Chon Buri province, for a record-breaking corporate event valued at approximately US$4.5 million.