With major events like The 2026 Annual Meetings of the World Bank Group and International Monetary Fund coming up, Thailand is solidifying its position as a leading global Business Events destination.

Thailand's MICE sector has seen strong growth, expanding by over 40% in 2024 compared to the previous year, although it remains 9% below its pre-pandemic peak. The sector's contribution to GDP rose to 1.67% in 2024, up from 1.03% the year before, with projections to reach 2-3% soon. The focus is increasingly on sustainability and technology, with 86% of companies prioritising diversity, equity, and inclusion (DEI) in corporate events.

Bangkok remains the top MICE destination, hosting over 60% of events and ranking as the second-best meeting destination in the Asia-Pacific region. Pattaya and Phuket are also gaining popularity for their unique offerings.

Upcoming Events & Upgrades

TCEB is promoting major events, including The 2026 Annual Meetings of the World Bank Group and International Monetary Fund. New meeting guidelines, in partnership with health organisations, will offer nutritious meals and wellness activities for delegates.

Path Forward

The collaboration between TCEB and key stakeholders reflects Thailand's strategy to establish itself as a top MICE destination. "The MICE sector offers a transformative opportunity for Thailand, driving economic recovery and supporting sustainability in the post-pandemic era," concluded by Nooch Homrossukhon, Director of TCEB's Corporate Image and Communications Department.