In a year of global uncertainty, TICA President Prachoom Tantiprasertsuk reflects on the challenges facing Thailand's MICE industry and outlines strategies for resilience, regional focus, and long-term growth—emphasizing agility, sustainability, and Thailand's enduring strengths in value, hospitality,
and world-class infrastructure.
At the first quarterly luncheon of the Thailand Incentive and Convention Association (TICA) held on July 3, 2025, President Khun Prachoom delivered a visionary presentation titled “Going Further Together: The Future of MICE in Thailand.”