Demand for unique venues and tech-enhanced events is on the rise. As event planning evolves, Cvent has identified five key trends that MICE planners are prioritising in 2025.

Unique Venues in High Demand

Event planners are increasingly favouring distinctive venues that offer a memorable experience. Cvent reports that nearly 50% of planners in North America and 45% in Europe now prefer unconventional spaces, up significantly from two years ago. These planners look for venues with character that leave a lasting impression.

Hotels can capitalise on this trend by showcasing flexible spaces, unique amenities, and tailored experiences. Moving beyond traditional ballrooms, options like penthouse suites, rooftops, bars, terraces, and lobbies can be repurposed for smaller events or networking areas. Venue sourcing platforms and interactive 3D floor plans help increase visibility and demonstrate these spaces'potential.

Accessibility Through Technology

As inclusivity becomes more important, hotels are adopting tech solutions to ensure events are accessible to all. With 1.3 billion people worldwide living with significant disabilities, accessibility now goes beyond physical features, integrating technology such as virtual captioning, assistive listening devices, and allergy-friendly catering. Event tech providers can also offer services like live captioning and ASL interpretation. Hotels can use registration forms to better understand guests' needs and offer accessibility maps to guide attendees.

Data Privacy and Security

With data protection regulations like GDPR and CCPA in place, data security is a top concern. Event planners now assess venues for both amenities and their ability to safeguard sensitive information. Hotels are responding by strengthening security measures, automating compliance, and training staff on responsible data handling. Transparency around data privacy builds trust with planners and attendees, with Cvent recommending a data protection notice in bookings and dedicated privacy contacts.

AI Adoption in Event Management

AI is reshaping event management, from personalising guest interactions to automating logistics. Chatbots handle inquiries, smart pricing models adjust to demand, and AI streamlines the RFP process, allowing hotels to generate tailored proposals and prioritise high-value leads. AI also enhances operational efficiency, improving guest experience and room management.

Hyper-Personalisation of Attendee Experiences

Attendees increasingly expect personalised experiences, with 57% seeking event summaries tailored to their participation. Hotels can support this by offering bespoke setups, personalised dining, and local experiences based on individual preferences. AI helps analyse attendee data and make real-time suggestions, while collaborating with CVBs allows hotels to create custom activity packages for a truly personalised experience.