The Thailand Convention & Exhibition Bureau (TCEB) has launched its Meet Well in Thailand campaign, designed to support event planners in creating programmes that inspire, run seamlessly, and leave a lasting impact on delegates. At its core, the initiative balances wellness, connectivity, sustainability, and Thailand’s renowned heartfelt hospitality.

The campaign is built on four key pillars:

Wellness offers a complete journey for mind, body, and soul, incorporating mindfulness sessions, lifestyle transformation ideas, and nourishing cuisine.

Well-Connected enhances the delegate experience with seamless city-pairing journeys, from exclusive carriages on the Royal Blossom train to emerging MICE destinations such as Kanchanaburi.

Well-Balanced promotes low-impact, purpose-driven travel through community-based sustainability programmes, ensuring events contribute positively long after they end.

Finally, the Heartfelt Welcome combines Thailand’s warm hospitality with TCEB’s exclusive support—ranging from incentives and facilitation to priority airport services and meaningful keepsakes.

Meet Well in Thailand empowers planners to deliver mindful, meaningful business events.

Interested organisers are invited to join the Thailand Innovative Meetings Exchange in June 2026 to experience how Thailand can transform their next MICE journey.