After navigating a year marked by softer global demand, economic headwinds, geopolitical uncertainty and intensifying regional competition, Thailand’s business events industry is demonstrating a resilience that sets it apart.
The global business events industry is approaching a generational turning point. By 2035, Gen Z and Millennials will make up the majority of the workforce, and they are increasingly rejecting generic, “copy-and-paste” event formats.
The Thailand Convention and Exhibition Bureau (Public Organization), widely known as TCEB, has announced a new sustainability mission that sets a clear five-year carbon reduction target for Thailand’s Business Events industry.