TICA MICE NEWS

July 2019

TRADE FAIR

THAIFEX-World of Food Asia 2019

THAIFEX-World of Food Asia 2019 envisions the future of food and solidifies its position as the foremost F&B trade show in Asia.

This article was originally found on THAIFEX Anuga Asia.

Largest, dedicated industry trade show in the region attracts over 67,000 visitors from 134 countries; 2,745 exhibitors, including 28 start-ups exposed to an international audience; 2020 edition to be rebranded as THAIFEX-Anuga Asia.

Plant-based meats, drone-based food delivery, an edible coating solution that prolongs the shelf life of fruit, smart packaging for traceability and authentication, and insect-based protein powder. These were a sampler of future food offerings tasted and experienced by over 67,000 trade visitors from 134 countries during THAIFEX-World of Food Asia 2019, which concluded its 16th edition on 1 June at IMPACT Muang Thong Thani in Bangkok.

Envisioning the future of F&B, this year’s edition marks the largest volume of Asia’s foremost dedicated F&B trade show to date. It played host to 67,136 visitors, with representatives from countries such as China, Malaysia, Philippines, Cambodia and the USA amongst others, holding a strong presence at the show as international visitorship numbers continued its increase from the previous year.

Business and commerce continued to be the main focus of THAIFEX-World of Food Asia with more than 2,000 international hosted buyers in attendance. Out of this, 152 handpicked top hosted buyers participated in a 2-day closed-door business matchmaking program exclusively organized for international exhibitors to discuss trade deals. Across the program, over 1,300 successful meetings took place. The meetings were pre-arranged through an online business matching platform, which allowed top buyers from across Asia to select the international exhibitors they wanted to do business with in the weeks running up to the event.

“This is the best Hosted Buyer Program in the region as it is well organized, and a great improvement with the way the business meetings were structured. This year, the meetings were well scheduled making it easier to manage our time as well as the exhibitors, because they knew who they would be meeting. This is truly an event to connect easily with our business partners,” said Enrique Miquel Valles, President/COO, Mida Food Distributors Inc.

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