Sumate Sudasna

It is undeniable that since the start of 2020, the COVID-19 outbreak has greatly impacted the growth of several of the nation’s industries, including MICE. With 50% of bookings for the near future cancelled or postponed, the outbreak has not only impacted professionals directly working in the business events sphere, but also those who depend on tourism and hospitality infrastructure.

However, in the face of adversity comes the opportunity to rise to the challenge. As the threat of COVID-19 continues to stabilise, Thai professionals have begun bracing themselves for the road to recovery. I have no doubt that with careful planning and the implementation of forward-looking initiatives, stakeholders will be better prepared than ever to meet next quarter’s upsurge of events.

Several agencies have also showed their full support. TCEB has designated a 200 million baht ‘relief fund’ to promote the MICE sector. Not only will the fund provide financial incentives for incoming MICE groups, but it will also be reinforced by targeted campaigns and promotional efforts by several Thailand-based airlines. Additionally, the bureau also has plans to promote domestic events through the corporate market in collaboration with SET-listed companies, Thai Chamber of Commerce, and PMAT.

Furthermore, in the wake of the virus, more emphasis has been given to improving the mix of markets coming to Thailand. In addition to re-establishing interest from China, Hong Kong and other short-haul markets, the Indian market has risen to become one that holds great potential, bringing in business in the form of weddings, road shows, incentive trips, and other MICE-related activities.

Moreover, action taken by public and private agencies has slowly but surely raised confidence levels of amongst the general population. In addition to stringent screenings at all international airports, thermoscan surveillance at popular tourist attractions and event venues are now in place, and healthcare personnel are well-equipped to provide support as required.

As a result of these measures, I am happy to report that approximately 24 largescale conventions and exhibitions involving over 40,000 participants will go ahead as planned over the next few months. Nine of these events are making their debut in the Kingdom, and will take place in regional destinations across the country.

Sumate Sudasna
Thailand Incentive and Convention Association

Back To Top