ASEAN

Learning this new MICE meeting concerning artificial intelligence


The recent ASEAN Ministerial Meeting on Science, Technology, and Innovation has underscored the pivotal role of Artificial Intelligence (AI) in driving economic growth and transforming the tourism landscape across the ASEAN region. Through collaborative efforts and strategic initiatives, ASEAN nations are poised to harness the transformative power of AI, propelling tourism to unprecedented heights.


Harnessing AI for Economic Advancement

  • Recognising AI's Potential: ASEAN ministers acknowledge AI's transformative potential as a catalyst for technological advancement and innovation, paving the way for unprecedented economic growth and development.
  • Projected Economic Impact: With AI forecasted to contribute significantly to the ASEAN economy, projections indicate a potential GDP uplift of 10 to 18%, amounting to approximately US$1 trillion by 2030.

Collaborative Initiatives for AI Governance

  • Establishment of Working Group: A dedicated working group, formed under the ASEAN Digital Senior Officials' Meeting, focuses on AI governance.
  • Promoting Safe and Ethical AI Practices: The emphasis is placed on fostering a culture of responsible AI usage, ensuring the safe and ethical deployment of AI solutions to address societal, economic, and ethical implications effectively.

Promoting Data Governance and Security

  • Robust Data Governance Frameworks: ASEAN ministers emphasise the importance of robust data governance frameworks and mechanisms to safeguard data privacy, security, and integrity, while promoting data sharing, interoperability, and innovation in AI applications.
  • Ensuring Data Protection: Measures are in place to ensure compliance with data protection regulations, fostering trust and confidence among stakeholders and promoting responsible data management practices.

As ASEAN nations embark on a collaborative journey towards harnessing the transformative power of AI, the tourism sector stands poised to benefit significantly. Through strategic initiatives, collaborative partnerships, and responsible AI governance, ASEAN aims to unlock new opportunities, drive economic growth, and elevate the tourism experience for visitors across the region.

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