TICA LUNCHEON

together toward tomorrow

TCEB's presentation at the TICA Quarterly Luncheon outlined a bold vision for Thailand's MICE and Mega Events sectors. Centered around the theme “Stronger Together,” it called for greater collaboration and transformation to stay ahead in a rapidly evolving global landscape.

Thailand is well-positioned with strong infrastructure, cultural richness, and growing appeal among global event organizers. But to lead the future, the country must go beyond traditional formats—blending MICE with mega events, culture, sports, wellness, and sustainability.

Key trends include regenerative tourism, tech-driven personalization, and the growing demand for flexible, meaningful experiences. Success, the presentation stressed, must be redefined—not just by delegate numbers or revenue, but by long-term impact, sustainability, and contribution to national branding.

To achieve this, the path forward is anchored by five strategic pillars: Collaboration, Agility, Innovation, Contribution, and Talent Development. These principles will guide the industry to create events that are not only competitive but also purpose-driven and globally resonant.

The luncheon served as a rallying call to TICA members and partners to build resilience, reimagine the travel experience, and boldly lead Thailand into its next chapter as a premier global MICE destination. As she concluded, “When the storm comes, what will you choose to build?” — a powerful reminder that the future is a shared endeavor.

Ultimately, the future of MICE in Thailand is about creating lasting value—for delegates, communities, and the country. It's not just about hosting bigger events, but more meaningful ones.