Dear TICA Members,

As we reflect on the first half of 2025, I'd like to begin by congratulating all stakeholders on the strong results we achieved in the first quarter. According to data from the Thailand Convention and Exhibition Bureau (TCEB) and the Tourism Authority of Thailand (TAT), over 590,000 international MICE travellers have already contributed 33 billion baht to our economy during the first quarter of 2025 — a promising sign of Thailand's enduring appeal. The first quarter also saw healthy growth in the domestic MICE sector, with 12.67 million domestic MICE travellers generating over 42 billion baht in revenue, further underscoring the resilience and potential of the local market.

Underscoring this momentum, the 2024 ICCA Ranking Report released in May 2025 shows Thailand rising from 26th to 25th globally, while securing 5th place in Asia-Pacific and the top spot in ASEAN with 158 international conferences hosted. Notably, Bangkok ranked 7th worldwide and 3rd in the region, reaffirming its position as a premier MICE destination.

However, we must not overlook the growing uncertainties impacting global travel and the MICE industry. Geopolitical tensions, economic volatility, rising fuel prices, and heightened security and safety measures are all influencing market trends and booking patterns. Group sizes and event programs are being adjusted in response to these evolving conditions. Therefore, flexibility in both policy and process is more crucial than ever.

Despite these challenges, Thailand continues to hold significant competitive advantages. Our hospitality, cost-effectiveness, and high-quality infrastructure continue to inspire confidence and repeat visitation.

This quieter period presents an opportunity for introspection and reinvention. Now is the time to assess our business performance and prepare for stronger activity in Q3 and Q4. We must identify key source markets and sectors that remain resilient and invest in both our “hardware” and “software.” This includes improving physical infrastructure and venues, obtaining certifications such as TMVS, AMVS, and TSEM, and strengthening sustainability efforts and service excellence to meet the evolving expectations of purpose-driven travellers.

To build long-term resilience, greater collaboration between the private and public sectors is essential. We call on the government to fast-track progress in the following areas:

• Advancing sustainable and responsible tourism
• Investing in infrastructure and connectivity
• Upskilling and expanding the MICE workforce
• Leveraging digital transformation
• Rethinking regulations and simplifying procedures
• Combating scams and reinforcing tourist safety
• Rethinking regulations and simplifying procedures
• Combating scams and reinforcing tourist safety
• Responding to changing tourist profiles and priorities

In parallel, strategic support should be given to second-tier destinations, along with campaigns targeting regional markets, short-haul travellers, and sectors that continue to thrive—such as healthcare, food, education, and technology. Proposed entertainment complexes could also introduce new MICE opportunities, pending policy clarity.

Despite the headwinds, our outlook remains one of cautious optimism. By staying agile, focused on quality, and united in our efforts, Thailand can continue to lead the region's MICE industry—weathering the storm, and emerging stronger.

Warm regards,
Prachoom Tantiprasertsuk
President, Thailand Incentive and Convention Association (TICA)