TICA MICE UPDATE

MICE INITIATIVES

Five SE-Asia associations sign pact to better the MICE industry

Five South-east Asian MICE associations signed a pledge at the Singapore MICE Forum (SMF) 2019 to develop a sustainable ecosystem for the industry.

This article was originally found on TTGmice.

The associations are: Indonesia’s IECA (Indonesian Exhibition Companies Association); Malaysia’s MACEOS (Malaysian Association of Convention and Exhibition Organisers and Suppliers); the Philippines’ PACEOS (Philippine Association of Convention/Exhibition Organizers and Suppliers); Singapore’s SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers); and Thailand’s TICA (Thailand Incentive and Convention Association).

This signing is part of the action plan of the Asia-Pacific Community Building Manifesto spearheaded by SACEOS. The manifesto, developed in consultation with 60 industry leaders following SMF 2018, contains tangible outcomes from successful businesses and models outside the events industry for the associations, destinations and academia to “refocus on a higher purpose”, “corporatise high-achieving destinations in one team” and “become the Netflix of education”.