After a challenging period of severe floods, Northern Thailand has demonstrated its resilience, rebuilding its vibrant communities and cultural treasures. From Chiang Mai to Chiang Rai, the region is once again welcoming businesses and events with open arms.
TCEB, in partnership with public and private sector organisations, promoted the Chiang Mai Yi Peng Lantern Festival to revitalise the local economy following the flooding disaster.
Pitak Norathepkitti,General Manager of Anantara Chiang Mai Resort, addresses the challenges and strategic measures adopted by the resort to navigate the impact of recent severe flooding in Chiang Mai, which caused property damage and disrupted services for both MICE groups and individual guests.
Gabriel Lombardo, General Manager of Shangri-La Chiang Mai, emphasizes the impact of recent severe flooding on the hotel's MICE operations, detailing substantial losses in bookings and revenue, while underscoring the broader challenges stemming from a decline in market confidence.
Chiang Mai, known as the "Rose of the North," is a premier MICE destination blending tradition with innovation. Its soft power stems from a rich heritage, showcased through ancient temples, vibrant festivals, and authentic Lanna culture.
Rajat Chatterjee,
General Manager of Chiang Mai Marriott Hotel, discusses overcoming severe flooding, ensuring guest safety, and sustaining confidence in the region as a MICE destination, while unveiling expanded facilities and immersive event experiences.
Warunee Khammeru,
General Manager of Duangtawan Hotel Chiang Mai, shares insights into the hotel's response to the recent flooding in Chiang Mai. She discusses its impact on business operations, the innovative strategies implemented to restore customer confidence, and the hotel's successful reopening.
Chiang Rai, Thailand's northern gem, is a rising star for MICE events, blending cultural richness with modern amenities. The city's soft power lies in its unique attractions.