Armed with management, networking and marketing expertise, TCEB's MICE Capabilities Development Department aims to cultivate a passionate, new generation of professionals to lead Thailand's MICE industry into the future.

A Catalyst for Success, Forging Thailand's MICE Future
Thailand is at the pinnacle of today's MICE industry — and we are investing in tomorrow, so that we can continue to be global leaders. Armed with knowledge management, networking, and marketing expertise, TCEB's MICE Capabilities Development Department aims to not only cultivate a passionate, new generation of professionals, but also to have them lead Thailand's MICE industry into the future.

MICE Capabilities will primarily target professional event organisers, venues, contractors, logistics companies, government agencies and newly created MICE Cities, showing them how to improve their marketing skills and raise the quality of their services to internationally recognised standards. Using specifically designed educational courses, MICE Capabilities will recruit a new generation of university students, graduates, newcomers and new service providers to the MICE workforce by offering opportunities to become an essential part of a rapidly growing event industry.

1.
The key objectives of the MICE Capabilities Development Department
Also known as The Four E’s

EXTEND
Knowledge to new generations who can be future leaders.

ELEVATE
Capabilities through knowledge, content sharing, networking, promotion, and marketing activities.

EXPAND
Support for domestic and international trade alliances.

ENHANCE
Service and operational quality to international standards.

2.
The main beneficiaries of this strategy:

Multipliers
Professionals already involved in the meetings and events industry and related government agencies. These include:
• PCOs/PEOs/Government
• Primary Support Industries
• Exhibitors/ Visitors


New Entrants
Peripheral service providers and newcomers to the meetings and events industry. These include:
• New Graduates
• Secondary Subcontractors
• Corporations


Gen Y/ Students
Attract new students to a career in the meetings and event industry. These include:
• High School Seniors
• Thai & International University/College Students, especially from ASEAN countries