TICA MICE UPDATE
July - August
2018
TOURISM
CHINESE MICE TRAVELLERS SURGING
Another double-digit increase is on the cards
The Thailand Convention and Exhibition Bureau (TCEB) is strengthening the China market with an aim to draw more than 160,000 Chinese business people to Thailand this fiscal year, which runs through September. TCEB president Chiruit Isarangkun Na Ayuthaya said more Chinese business travellers are expected to visit Thailand for Mice purposes -- meetings, incentives, conventions and exhibitions -- during the current fiscal year than last.
In fiscal 2017, Thailand welcomed 153,312 Mice travellers from China, up 11.5% year-on-year. In the first three quarters of this fiscal year (Oct 1, 2017 to June 30, 2018), the numbers totalled 134,754, marking 35% growth year-on-year.
Of the total, 20,355 travellers came for meetings, 59,190 for incentives, 22,717 for conferences and 32,492 for exhibitions, generating overall revenue of 10.54 billion baht.
Based on advance bookings and the schedule for the remaining three months of the fiscal year, Mr Chiruit forecasts that the number of Mice travellers from China will reach 168,643, generating income of...
China is of the TCEB's strategic short-haul markets, along with India and Singapore. The country remains key to strong growth in the meetings and incentives sectors.
Mr Chiruit said a TCEB team was in China last week to ensure readiness to host the International Dragon Award (IDA) Annual Congress, which is scheduled to take place in Bangkok next August.
Some 7,000 insurance specialists and financial professionals from all over the world are expected to attend the event.
Each year, the annual IDA attracts 6,000-8,000 delegates. IDA 2019 is expected to contribute more than 632 million baht in revenue to Thailand
"We will continue to conduct our marketing activities in China, which include organising roadshows and participating in leading Mice trade shows in China's primary and secondary cities, namely Shanghai,...
In fiscal 2018, Thailand is expected to welcome 1.32 million business travellers generating total revenue of 124 billion baht. The number of business travellers coming for meetings and incentives is estimated to grow by 7% to 569,000. The ranks of long-haul travellers will grow by an estimated 5% from 184,701 in fiscal 2017.
The top 10 long-haul source markets in 2017 were the US, Australia, France, Britain, Germany, Italy, the Netherlands, Sweden, Spain and Belgium.
The Thailand Convention and Exhibition Bureau (TCEB) is strengthening the China market with an aim to draw more than 160,000 Chinese business people to Thailand this fiscal year, which runs through September. TCEB president Chiruit Isarangkun Na Ayuthaya said more Chinese business travellers are expected to visit Thailand for Mice purposes -- meetings, incentives, conventions and exhibitions -- during the current fiscal year than last.
In fiscal 2017, Thailand welcomed 153,312 Mice travellers from China, up 11.5% year-on-year. In the first three quarters of this fiscal year (Oct 1, 2017 to June 30, 2018), the numbers totalled 134,754, marking 35% growth year-on-year.
Of the total, 20,355 travellers came for meetings, 59,190 for incentives, 22,717 for conferences and 32,492 for exhibitions, generating overall revenue of 10.54 billion baht.
Based on advance bookings and the schedule for the remaining three months of the fiscal year, Mr Chiruit forecasts that the number of Mice travellers from China will reach 168,643, generating income of...
China is of the TCEB's strategic short-haul markets, along with India and Singapore. The country remains key to strong growth in the meetings and incentives sectors.
Mr Chiruit said a TCEB team was in China last week to ensure readiness to host the International Dragon Award (IDA) Annual Congress, which is scheduled to take place in Bangkok next August.
Some 7,000 insurance specialists and financial professionals from all over the world are expected to attend the event.
Each year, the annual IDA attracts 6,000-8,000 delegates. IDA 2019 is expected to contribute more than 632 million baht in revenue to Thailand
"We will continue to conduct our marketing activities in China, which include organising roadshows and participating in leading Mice trade shows in China's primary and secondary cities, namely Shanghai,...
In fiscal 2018, Thailand is expected to welcome 1.32 million business travellers generating total revenue of 124 billion baht. The number of business travellers coming for meetings and incentives is estimated to grow by 7% to 569,000. The ranks of long-haul travellers will grow by an estimated 5% from 184,701 in fiscal 2017.
The top 10 long-haul source markets in 2017 were the US, Australia, France, Britain, Germany, Italy, the Netherlands, Sweden, Spain and Belgium.
