MESSAGE FROM

President

Dear TICA Members,

With 2023 behind us, I would like to take a moment to look back on the opportunities and challenges of the last year, both as an industry and as an Association. As we reflect on the journey of Thailand's MICE industry in 2023, I am compelled to share some insights and updates on our collective efforts in navigating the challenges that have marked the recent landscape.

Resilience Amidst Slowdown

The MICE segment, while showing signs of a slowdown globally, has demonstrated remarkable resilience in Thailand. In 2023, our industry has shown commendable recovery, reaching 80% of the pre-COVID levels of 2019. This showcases the enduring appeal of Thailand as a favourable MICE destination.

Exhibitions Segment Leading the Way

Encouragingly, the exhibitions segment has witnessed maximum growth, underlining the adaptability and strength of our industry. The ability to provide engaging and interactive platforms for business and knowledge exchange positions Thailand as a leader in this aspect.

Corporate Meetings and Incentives on the Rise

We've witnessed a positive uptick in corporate meetings and incentives, with companies expressing a strong preference for face-to-face interactions. Notably, groups from Asia have dominated, followed by Europe and the United States. Although Chinese groups have been slow to return due to economic challenges, the gap is being admirably filled by our friends from India.

Government Initiatives

The Thai government's forward-thinking policies, such as the free visa on arrival for both China and India, have significantly contributed to the industry's recovery. These measures have been instrumental in attracting visitors and promoting Thailand as a welcoming destination.

Persisting Challenges

Despite our successes, it's crucial to acknowledge the persisting challenges. The ongoing Russia-Ukraine conflict and tensions in the Middle East have led to a surge in fuel costs, particularly affecting long-haul flights from Europe and the US. This, coupled with the difficulty in sourcing qualified staff for the hospitality sector, has impacted our ability to operate at full capacity.

Future Outlook

Looking ahead, we anticipate that Thailand's MICE industry will primarily be driven by the domestic market, followed by short-haul routes, particularly from India and South East Asia. The collective efforts of our industry stakeholders will be essential in overcoming challenges and ensuring sustained growth.

On behalf of TICA, I express my gratitude for your unwavering support and commitment to drive destination Thailand forward, not just in 2023, but during the last few challenging years. Together, we shall navigate these challenges and continue positioning Thailand as a premier MICE destination. Happy New Year, and my sincere wishes for a new year filled with growth, prosperity, and success.

Sumate Sudasna
President,
Thailand Incentive and Convention Association (TICA)