MICE INITIATIVES

Thailand Soars as a MICE Destination with Enhanced Air Connectivity

Thailand's reputation as a premier Meetings, Incentives, Conferences, and Exhibitions (MICE) destination is taking flight, fueled by a significant boost in air connectivity. In 2024, eight new international airlines launched routes to key MICE cities: Bangkok, Phuket, Pattaya, and Chiang Mai. This expansion connected Thailand to diverse markets across Europe, Central Asia, the Middle East, and Asia, making it even more accessible for global business travelers.

The positive impact is evident. Industry reports indicate a surge in MICE activity, with a growing number of international conferences, exhibitions, and corporate events choosing Thailand. This growth is expected to continue, with three more airlines scheduled to commence services in 2025, bringing the total to 11 new international connections. These new routes include:

• Bangkok: British Airways from London, ITA Airways from Rome, Thai Airways from Brussels, Air India, Saudia Airlines, and Air Astana.
• Phuket: Air India, Saudia Airlines, and Air Astana.
• Chiang Mai: Hong Kong Airlines.
• Pattaya: Etihad Airways and S7 Airlines from Russia.

This improved access, coupled with the Thailand Convention and Exhibition Bureau's (TCEB) collaboration with local partners to enhance the delegate experience, is positioning Thailand as a leading MICE destination. Initiatives like dedicated fast-track immigration lanes at key airports in Phuket and Chiang Mai are making travel more seamless for business travelers.

Beyond convenience, Thailand's enduring appeal lies in its vibrant cities, stunning landscapes, and world-class infrastructure. From the bustling streets of Bangkok to the pristine beaches of Phuket and the cultural treasures of Chiang Mai, Thailand offers a unique blend of business and leisure opportunities.

This strategic focus on air connectivity, coupled with ongoing industry collaboration, positions Thailand to solidify its position as a global leader in MICE tourism. The future looks bright for Thailand as it continues to attract a growing number of business events and conferences, fostering international collaboration and economic growth.In addition to increased spending, workplace trends are also enhancing the strategic importance of incentive travel. A greater focus on retaining talented employees and maintaining a competitive hiring advantage were cited as key factors shaping incentive travel's future.