MICE INITIATIVES

Thailand's MICE Day 2025 Focuses on Innovation and Resilience for the Future

Thailand's MICE Day 2025 highlighted the resilience and adaptability of the country's meetings, incentives, conferences, and exhibitions (MICE) sector, even in the face of global challenges. Held on 25 April at IMPACT Muang Thong Thani, the event's theme, “Unfolding Journey: Authenticity, Technology, Sustainability”, underscored the sector's ability to innovate and overcome adversity.

Key industry figures, including TCEB President Chiruit Isarangkun Na Ayuthaya, emphasised the importance of public-private partnerships in navigating turbulence, particularly due to global issues like the US-China trade tensions and political instability. Despite the challenges, the mood was optimistic, as the MICE sector's adaptability was celebrated.

Paul Kanjanapas, CEO of IMPACT Exhibition Management, pointed out that the metaverse hasn't replaced the value of face-to-face events, which remain vital for networking and collaboration. Meanwhile, Sittipong Sirimasakasem, founder of EGB72, urged Thailand's MICE industry to think globally and strive for events that have international recognition, citing successful global events like South by Southwest.

The event also honoured achievements in sustainability, innovation, and hygiene, which are key areas of focus as Thailand prepares for an exciting year of international events, including the Udon Thani International Horticultural Expo and the World Bank Group Annual Meetings.

In his closing remarks, Chiruit Isarangkun Na Ayuthaya expressed confidence in the future of the Thai MICE industry, stating that its strength comes from the collective efforts of the community. As his tenure as TCEB President ends in May, the sector's forward-looking approach will continue to drive its success.

This event exemplified Thailand's commitment to growth and leadership in the MICE sector, positioning it as a key player on the global stage.

Source : M&C / ASIA