TCEB

TCEB Named Thailand's Most Admired Public Organisation for Sixth Consecutive Year

On 8th April, 2025, the Thailand Convention and Exhibition Bureau (Public Organisation), or TCEB, had reaffirmed its leadership in Thailand's MICE industry by winning Thailand's Most Admired Company Award 2024 - 2025 in the Public Organisation category for the sixth consecutive year. Organised by BrandAge Magazine, the award highlights TCEB's excellence in five key areas: Innovation, Business Performance, Corporate Image, Management, and Service Quality.

Mr Chiruit Isarangkun Na Ayuthaya, President of TCEB, explained in an interview with BrandAge that this achievement reflects the organisation's commitment to driving Thailand's MICE sector to international standards. He pointed to TCEB's "MICE Foresight" research as a strategic initiative that addresses evolving market demands and adds value to the industry.

"We aim to position Thailand as a High Value-Added Destination by combining Thai identity with innovation and collaboration across sectors," said Mr Chiruit. "This approach will help differentiate Thailand's MICE offerings, reinforcing its role as the Springboard of Asia's Growth and ensuring long-term economic stability."

TCEB's sixth consecutive win highlights the organisation's success in attracting international events, creating jobs, and contributing to sustained economic growth. The award is based on extensive research by BrandAge over 17 years, which evaluates companies in 24 business sectors on factors like Corporate Perception, Reputation, Performance, Influence, and Image. This research identifies the key drivers of business success and the factors that cultivate trust among consumers.

Source : TCEB